Team Lead SEO Question:
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Do you know in Google Lore - What are 'Hilltop', 'Florida', and 'Big Daddy'?

Answer:

Hilltop: An old and often contested algorithm that calculates PageRank based on expert documents and topical relevancy. The theory behind it was to decrease the possibility of manipulation from buying high PR links from off topic pages. Florida: The highly controversial update implemented by Google in November of 2003, much to the chagrin of many seasonal retail properties. Big Daddy: A test data center used by Google to preview algorithm changes.

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