Social Media Executive Question:
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Do you know how do you measure ROI?


“Oh, shut up”. Perfectly OK, especially if the expert turns purple for a moment first. They’re just sick of hearing this question, which means they’ve been around the block a few times.

“It’s complicated, but here’s a high-level view…”. Nice!!!

“I track clicks from Twitter”. Nope, sorry.

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Tell me how would you improve our company’s current social media campaign?Tell me how do you measure the effectiveness of a social media campaigns?