Competitive Marketing Strategy Question:
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Determining what drives competitor behavior is based upon establishing which of the following-

Answer:

1. Determining the competitor profit levels
2. Satisfying profit goals versus maximizing profit goals
3. Defining the competitor's objectives
4. Short-term profits versus long-term profits

Answer: Defining the competitor's objectives

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What is competitor myopia?Competition can be viewed from different aspects. When an industry is defined as the set of all sellers of a product or service, this is referred to as what-