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Describe a project or situation that best demonstrates your analytical abilities?
During my Marketing Research course, we were assigned a group project to do marketing research for a local business. After we collected all of the data, we had to analyze the data in a meaningful way for the business and report the results. It turned out that I had the strongest analytical abilities in the group, so I led the rest of the group in analyzing the data. Because of my analytical skills, we found that the business had been targeting the wrong market all along and were able to show the owner the market segment that the business should be targeting.
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