Marketing Question:
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Cognitive dissonance occurs in which stage of the buyer decision-process model

Answer:

* a) Need recognition
* b) Information search
* c) Evaluation of alternatives
* d) Post purchase behavior

Answer d

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All of the following are considered as drawbacks of local marketing except:That the company that overlooks new and better ways to do things will eventually lose customers to another company that has found a better way of serving customer needs is a major tenet of which of the below: