Marketing Question: Download Questions PDF
All of the following are considered as drawbacks of local marketing except:
Answer:
* a) It can drive up manufacturing and marketing costs by reducing economies of scale.
* b) It can create logistical problems when the company tries to meet varied requirements.
* c) It can attract unwanted competition.
* d) It can dilute the brand's overall image.
Answer c
* b) It can create logistical problems when the company tries to meet varied requirements.
* c) It can attract unwanted competition.
* d) It can dilute the brand's overall image.
Answer c
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