Female Brand Manager Question:
What is brand positioning and explain basis for positioning a brand?
Answer:
Brand positioning is a process in which marketers would like to occupy the rational space in the minds of the target customers against competition.
The following are the basis for positioning a brand:
☛ Target audience
☛ Frame of reference
☛ Point of differentiation
☛ Reasons
The following are the basis for positioning a brand:
☛ Target audience
☛ Frame of reference
☛ Point of differentiation
☛ Reasons
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