Marketing Communication Question:
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What are the various responsibilities of a person working in Marketing communication?


The various responsibilities of a person working in Marcom are as follows:

Crafting an effective communication messages to the target audience and implementing the same using different media starting from Internet to newsletter
Media management and measurement
Liaison with creative agency
Designing marketing collaterals
Sourcing vendors and vendor management
Managing market research assignments
Web content and corporate website management
Training & Development
Organizing conferences and other product launch events
Active participation in exhibitions/tradeshows and
Meeting public relations requirements.

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If you were a brand, which brand would you be and why?What role do events (for e.g. exhibitions, tradeshows) play in Marketing Communication?