Social Media Executive Question:

A huge part of a social media role is to understand the trends within the industry – so you want to make sure that you understand everything that’s going on in the social media world before you step into that interview.

Have a look at social media websites and sign yourself up to social media updates – this way if you get asked about any social media trends, you’ll be as a cool as a cucumber. With this answer you could also talk about your predictions for any future trends. This will show the employer that you’re on the ball, and you’re constantly looking at what might come next in social media and how you can use that to communicate with customers.