Marketing Communication Question:

Suppose if a marketing campaign that did not work out as you had planned and how you handled the situation?

Marketing Communication Interview Question
Marketing Communication Interview Question

Answer:

An interviewer will ask his question in order to assess how you handle a failed plan, as this is quite inevitable. It is important that you are able to recognize the key reasons why a strategy went wrong and what you learnt from the experience.
Campaigns may fail for many different reasons, including: poor research and groundwork, poor planning and follow-through of objectives and goals or ineffective communication. Be open about why the campaign failed, take accountability and focus on what you learnt.


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