Marketing Executive Question:

More and more salespeople are being evaluated and compensated based on different measures than in the past. All of the following are illustrations of those measures except:
* a) Long-term customer satisfaction
* b) Competitive predatory pricing performance
* c) Full customer service
* d) Retention rates

Marketing Executive Interview Question
Marketing Executive Interview Question

Answer:

* b) Competitive predatory pricing performance


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____________ have contractual authority to sell a manufacturers entire output.
* a) Selling agents
* b) Rack jobbers
* c) Manufacturer's agents
* d) Purchasing agents		______________ includes practices such as overstating the products features or performance, luring the customer to the store for a bargain that is out of stock, or running rigged contests.
* a) Deceptive promotion
* b) Deceptive packaging
* c) Deceptive pricing
* d) Deceptive cost structure