Customer Relationship Officer Question:
Explain me factors that can be an obstacle for CRM (Customer Relationship Management/ Manager) success to an organization?
Answer:
The obstacle for CRM success to an organization include
☛ Absence of a clear transitional process
☛ The main focus is on product sale and geographical segmentation of market
☛ Key performance measurements are not tracked
☛ Weak functional organization of a company
☛ Lack of response to customers feedback and recommendations
☛ Introducing other technology without implementing the necessary framework
☛ Absence of a clear transitional process
☛ The main focus is on product sale and geographical segmentation of market
☛ Key performance measurements are not tracked
☛ Weak functional organization of a company
☛ Lack of response to customers feedback and recommendations
☛ Introducing other technology without implementing the necessary framework