Business Investment Question:
Explain What is meant by focused differentiation?
► A) Concentrating on a particular feature of a product or service to achieve differentiation
► B) Concentrating on differentiation as the primary means of achieving competitive advantage
► C) Providing a high-perceived value service or product to a selected market segment, this justifies a substantial price premium.
► D) Simultaneously seeking to achieve differentiation and a price lower than that of competitors
Answer:
B) Concentrating on differentiation as the primary means of achieving competitive advantage
C) Providing a high perceived value service or product to a selected market segment which justifies a substantial price premium
C) Providing a high perceived value service or product to a selected market segment which justifies a substantial price premium