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Search Engine Marketing (SEM) Interview Questions And Answers
Search Engine Marketing (SEM) Interview Questions and Answers will guide us now that Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion. Learn SEM by this Search Engine Marketing (SEM) Interview Questions and Answers guide.
1 What is search engine marketing?
2 Why should I care about search engine marketing?
3 How do I determine if search engine marketing is right for my company?
4 How do I get started with search engine marketing activities?
5 How do we measure the success of search engine marketing efforts?
6 How do we determine if we should manage search engine marketing activities in-house or outsource to an SEM vendor?
7 What criteria should we use to evaluate an SEM vendor?
8 What is the search engine optimization?
9 What does a search engine optimization campaign involve?
10 Who should read Search Engine Visibility?
11 What information does Search Engine Visibility offer that is not currently available?
12 I would like to schedule you as a speaker. What topics do you currently speak about?
13 Where can I purchase Search Engine Visibility?
14 How important is web site traffic vs web design?
15 Is not SEO just about meta-tags and submissions?
16 What is the difference between email marketing and search engine marketing?
17 What is the difference between Pay-Per-Click (PPC) and Pay-For-Inclusion (PFI)?
18 What is a natural search?
19 What is the Return on Investment (ROI) justification?
20 Why is search engine optimization and marketing so important?
21 How soon will some one see results?
22 What does Index mean for a single page of your site?
23 What does index mean for your full site?
24 What exactly is search engine optimization?
25 What is search engine spam, or SEO spam?
26 What is hidden text?
27 Can I hide text in HTML to get a top ranking?
28 What are meta tags?
29 What are meta keywords? What is the meta keywords tag?
30 Does the length of time that a site or domain name has existed play in search engine placement?
31 Do search engines index ALT text descriptions for JPEG and other image files?
32 What are doorway pages, and should I use doorway pages?
33 What are meta descriptions? What is the meta description tag?
34 What are meta re-redirect tags or meta refresh tags?
35 How important are meta tags now?
36 What exactly is a spider?
37 Does the spider program run through all links on a Web page?
38 Is there any way to prevent a spider from grabbing URLs that you want to keep off search engines?
39 How do I get my site listed in the Google Directory?
40 How do I submit my site to The Open Directory (ODP or DMOZ)?
41 Explain link popularity and how it helps exactly.
42 Which is the most used search engine?
43 How many web sites are there in the World Wide Web?
44 Once you begin using SEO, how long until you see improvement in your search engine placement?
45 If I do business in Europe, do I need to get listed on local search engines and directories?
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