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Search Engine Optimization.
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 Global
Guide Line provides a complete overview of many of the processes,
techniques and strategies used by professional search engine
optimization specialists. |
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What is SEO?
SEO is the active practice of optimizing a web site by improving internal
and external aspects in order to increase the traffic the site receives
from search engines. Firms that practice SEO can vary; some have a highly
specialized focus, while others take a more broad and general approach.
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How Search Engines Operate:
Search engines have a short list of critical operations that
allows them to provide relevant web results when searchers
use their system to find information
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Critical Components of Optimizing a Site:
Each of the following components are critical pieces to a site's ability to be crawled, indexed,
and ranked by search engine spiders. When properly used in the construction of a website,
these features give a site/page the best chance of ranking well for targeted keywords.
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Building a Traffic-Worthy Site:
One of the most important (and often overlooked) subjects in SEO is building a site
deserving of top rankings at the search engines. A site that ranks #1 for a set of
terms in a competitive industry or market segment must be able to justify its value
or risk losing out to competitors who offer more.
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Growing a Site's Popularity
While developing a great website is half of the SEO equation, the other half
is promotion. Search engines are very particular about growing their ability to
detect artificial manipulation and link spam, so effective SEOs who want to
promote sites to the fullest extent must use natural...
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Page Ranking.
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The Google Pagerank Algorithm and How It Works:
Page Rank is a topic much discussed by Search Engine Optimization(SEO) experts.
At the heart of PageRank is a mathematical formula that seems scary to look at but is
actually fairly simple to understand.
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How is PageRank Used? :
PageRank is one of the methods Google uses to determine a page’s relevance
or importance. It is only one part of the story when it comes to the Google listing,
but the other aspects are discussed elsewhere (and are ever changing) and PageRank is
interesting enough to deserve a paper of its own.
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Page Rank Definitions:
I’ve started to use some technical terms and shorthand in this paper. Now’s as good a time as any to define all the terms I’ll use:
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