Typographer Interview Preparation Guide

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Typography is the art, or skill of designing Communication by means of the printed word.

These are typefaces created within the late 18th center or their direct descendathes. The work Of Giambattista Bodoni epitomizes this style of types. In many cases, stoke terminals are “ball shapes tether than an evocation of a brand pen effect. These tend to be highly mummer designs, with dearly.

This category includes the first roman types, originally created between the late 15th and mind 18th centuries, as well as typefaces pattern after those designed in this earlier period. The axis of curves strokes is normally inclined to the left in these designs, so that weight stress is at approximately 8:00 and 2:00 o’ clock.

☛ (1) Aperture
☛ (2) Arm
☛ (3) Ascender
☛ (4) Baseline
☛ (5) Bowl
☛ (6) Counter
☛ (7) Crossbar
☛ (8) Descended
☛ (9) Diagonal Stroke
☛ (10) Ear

☛ (1) Grotesque
☛ (2) Square
☛ (3) Humanistic
☛ (4) Geometric

A horizontal stroke

A curved stroke that encloses a letter’s counter.

The edge of a block of text that is uneven is called the rag. When focusing on typography, look at your text blocks as a whole to make sure the rag is not impacting design. Sometimes, if the rag is too jagged it can be distracting and affect readability.

Below are some simple guidelines for studying your typography and making sure it’s appropriate for your project at hand.

► Choose your typeface carefully, paying attention to the font family and whether it makes sense in this context.
► Set up your design using placeholder text, but don’t sign off on the final design until you’ve seen the real text in the design.
► Pay close attention to the little details of your typography, such as the rag of your text blocks. These small details can greatly affect readability.
► Look at each block of text as if it had no words in it. What shapes does the text make on the page? Make sure these shapes complement the larger page design.

Fully or partially enclosed space within a letter.