Marketing Program Manager Interview Preparation Guide
Download PDF

79 Marketing Program Manager Questions and Answers:

1 :: Why do you want to work for this company?

Again be honest. The interviewer will be able to sense very quickly if you're be disingenuous. Your answer should be base on your person reasons, career aspirations as well as research you've performed on the company. The most important thing you should do is make sure to relate your answer to your long-term career goals.

2 :: Can you explain why you changed career paths As Marketing Program Manager?

Don't be thrown off by this question—just take a deep breath and explain to the hiring manager why you've made the career decisions As Marketing Program Manager you have. More importantly, give a few examples of how your past experience is transferable to the new role. This doesn't have to be a direct connection; in fact, it's often more impressive when a candidate can make seemingly irrelevant experience seem very relevant to the role.

3 :: Where do you see your career in five years As Marketing Program Manager?

I would like to retire from this company. I would like to make a difference in the company whether in the company or any other position or area of the company As Marketing Program Manager.

4 :: Tell me about the most fun you have had on the job?

When answering this question, discuss situations where you completed tasks benefitting your previous employers.

5 :: Top 11 Interview Questions to Ask when Emotional Intelligence Matters As Marketing Program Manager:

Emotional intelligence, or EQ, has come into vogue as a good trait to hire for.

EQ is the ability to use emotional information to guide thinking and behavior, to recognize other people's emotions and your own, and to discriminate between different feelings and label them appropriately.

EQ is considered essential to help teams function well. Here are some of the top questions for help you get an idea of how candidates perceive their emotions and those of others.

1. If you started a company today, what would its top values be?

2. Who inspires you? Why?

3. How could you create more balance in your life?

4. What makes you angry?

5. How do you have fun?

6. How good are you at asking for help?

7. How did you deal with a bad day?

8. What's something you're really proud of? Why?

9. Tell me about a time when your mood altered your performance (positively or negatively).

10. Has there ever been a time when you felt you needed to change your behavior at work? How did you do it?

11. Did you create friendships that lasted while working at a previous job?

6 :: Think about the changes you have seen and tell me how you handle change?

You can cite personal life changes, work place changes, career changes, technology change, industry change. The key is to discuss how seeing or experiencing that change has helped your development. For example, the recent changes in social media has broadened my horizons and helped me learn new forms of efficient marketing.

7 :: How would your references describe you?

Think of three major characteristics that demonstrate your best qualities related to work and then have quick stories to describe why.

8 :: Top 13 Situational Interview Questions As Marketing Program Manager:

Situational interviews As Marketing Program Manager are similar to behavioral interview questions - but they are focused on the future, and ask hypothetical questions, whereas behavioral interview questions look at the past.

The advantage is that employers can put all candidates in the same hypothetical situations, and compare their answers.


1. What would you do if you made a strong recommendation in a meeting, but your colleagues decided against it?

2. How you would handle it if your team resisted a new idea or policy you introduced?

3. How would you handle it if the priorities for a project you were working on were suddenly changed?

4. What would you do if the work of an employee you managed didn't meet expectations?

5. What would you do if an important task was not up to standard, but the deadline to complete it had passed?

6. What steps would you take to make an important decision on the job As Marketing Program Manager?

7. How would you handle a colleague you were unable to form a positive relationship with?

8. What would you do if you disagreed with the way a manager wanted you to handle a problem?

9. What would you do if you were assigned to work with a difficult client As Marketing Program Manager?

10. What would you do if you worked hard on a solution to a problem, and your solution was criticized by your team?

11. How would you handle working closely with a colleague who was very different from you?

12. You're working on a key project that you can't complete, because you're waiting on work from a colleague. What do you do?

13. You realize that an early mistake in a project is going to put you behind deadline. What do you do?

9 :: Tell me about a time when you had to give someone difficult feedback As Marketing Program Manager?

By asking this question, your interviewer hopes to learn whether you can communicate effectively, address issues in the workplace and motivate others during difficult times. Giving negative feedback requires honesty, thoughtfulness and tact. Answering this question well can help show an interviewer that you would be a good fit for a managerial position or a position that involves working closely with others.

10 :: Give me an example of a time when you set a goal and were able to meet or achieve it?

Show that you set great goals and the process and steps you took to achieve it. Details really matter here.

11 :: If you were interviewing someone for this position As Marketing Program Manager, what traits would you look for?

This is where the interviewer tries to turn the tables on you. Answer confidently by stating 3 specific traits that are applicable to that job role. For example, a consulting job would likely look for someone who can think outside of the box.

After answering, ask them, "Am I spot on here and if not, what traits would you look for?"

12 :: Tell me about a time when you had to use your presentation skills to influence someone's opinion As Marketing Program Manager?

Example stories could be a class project, an internal meeting presentation, or a customer facing presentation.

13 :: What three character traits would your friends use to describe you?

Friends would typically use attributes like (assuming you have these): Trustworthy, honest, hardworking, friendly, courageous, nice, diligent, organized and so forth. Not saying you have all of these, but the best way for you to find out is to survey your friends by asking them what they consider your brand to be.

14 :: Describe your management style?

Try to avoid specific classifications, whatever it may be. Organizations usually prefer managers who can adapt their skills to different situations.

15 :: Tell me about a time when you were forced to make an unpopular decision?

Not every decision is popular. In fact, almost every decision is bound to make someone unhappy at some point. The key is to demonstrate how it impacted others positively and why you chose it.

16 :: Top 12 Best Brainteaser Interview Questions:

Brainteaser questions As Marketing Program Manager have become popular for interviews in recent years, as word has gotten out that top tech companies such as Apple, Google, Microsoft and IBM have used this type of question at one time or another.

Companies like Google aren't using these questions so much any more, but many companies, are, and it may be good to prepare for them As Marketing Program Manager. The key to these isn't so much getting the exact answer, as it is showing how you would come up with an answer.

Here's a sample of 12 of the best and most difficult.

1. How many street lights are there in New York City?

2. How many gas stations are there in the United States?

3. How many golf balls can fit in a school bus?

4. How much should you charge to wash all the windows in Seattle?

5. Why are manhole covers round?

6. How many times a day does a clock's hands overlap?

7. How would you test a calculator?

8. Describe the internet to someone who just woke up from a 30-year coma.

9. How much does the Starbucks in Times Square bring in, in annual revenue?

10. You are shrunk to the height of a nickel and thrown into a blender. Your mass is reduced so that your density is the same as usual. The blades start moving in 60 seconds. What do you do?

11. What is the air speed velocity of an unladen swallow? ;)

12. How many golf balls are there in Florida?

17 :: Top 17 Behavioral Interview Questions As Marketing Program Manager:

Behavioral interviews As Marketing Program Manager where popularized by industrial psychologists in the 1970s, and have been used at big companies like AT&T. The idea behind them is that past responses to situations are the best predictor of how candidates will respond in the future.


1. Tell me about a time you faced a conflict while working as part of a team.

2. Talk about a goal you set for yourself. What did you do to make sure you met the goal?

3. Give an example of a time when you had to work with someone with a very different personality from yours.

4. Talk about an instance where you wish you’d handled a situation differently with a team member.

5. What’s the most difficult problem you have had to solve As Marketing Program Manager?

6. Give an example of how you handled a situation where you needed information from a colleague who wasn’t responsive.

7. Talk about a time when you had problems building a relationship with a key team member. What did you do?

8. Tell me about an instance when it was important to make a great impression on a client. What did you do?

9. Tell me about a situation where you had to work with a difficult client.

10. Tell me about a situation where you disappointed a client, and how you tried to fix it.

11. Talk about a time when you had to strategize to meet all your obligations.

12. Talk about a time when you failed at something. How did you react?

13. Talk about a time you took on a leadership role.

14. Tell me about a long-term project you oversaw. How did you keep it focused and on schedule?

15. Talk about a time when you were under a lot of stress. What caused it, and how did you manage?

16. Do you prefer to work alone or with others As Marketing Program Manager?

17. Tell me about a time when you were overwhelmed by the amount of work on your agenda. How did you handle it?

18 :: What do you like to do for fun?

Be open to sharing hobbies and activities that you enjoy. Make sure you're genuine about it and don't list off things you don't really like because if they ask you a follow up question it'll be harder for you to answer.

19 :: Are you willing to work overtime or odd hours?

Be completely honest. You don't want to lie to get the job if you're not going to work the hours required.

20 :: What is your greatest fear?

We all have fears. It's okay to discuss them. Just don't dive too deeply into them. Discuss how you would work to overcome your fears. You don't want to seem weak. You want to acknowledge it's out there but that you'll be able to work through it.

21 :: What is your personal mission statement?

Is it to conquer the world? Is it to become a CEO? Is it to give back to the community? Is it to inspire others? Define your statement by stating a clear vision of how you want to make an impact on the world with your work.

22 :: Name five characteristics that describe you?

Here are a few you could choose from:
Hard working, strong willed, persistent, intelligent, adept, amicable, friendly, collaborative, eager, humble.

23 :: How did you become interested in this field/industry?

Describe how you've come to develop a passion or interest in this industry and use variables like "culture, people, vision, career development, and the work itself" to define your choice

24 :: Why are you interested in working As Marketing Program Manager for [insert company name here]?

Bad Answer: They don't have a good reason, or provide a generic answer, "I think it represents a great opportunity."

Good answer: One that shows they've done research on the company, and are truly excited about specific things they can do at the job. This not only shows enthusiasm for the work and basic preparation skills, gives you clues about the cultural fit.

25 :: Do you know anyone that works with our company?

Sometimes companies have policies relating to the hiring of individuals related to current company employees. If you are related to anyone working for the company make sure you're aware of company policies before you enter the interview. If you have a friend or acquaintance working for the company make sure have good relationship with this individual before mentioning them.

26 :: What specific steps do you utilize in solving workplace problems?

Analyze the problem As Marketing Program Manager. Discuss possible remedies and resulting outcomes. Decide on the remedy and track results. Re-visit problem if it's not resolved.

27 :: How well do you multi-task?

Multi-tasking is an important part of most jobs. You want to show that you're good at it but not overwhelmed with it. So discuss just a few things you can multi-task well on - for example: "I'm good at multi tasking between work email and working on projects As Marketing Program Manager and the reason it because I'm good at prioritizing my work emails.

28 :: What do you know about our competition?

Make sure you do your research on their competitors. You can find this by going to yahoo finance and click on their competitors (if they are public). From there research the news on them and go to their websites to understand their positioning on solutions and vision. You can also research local regional companies that are their competition (if it's a smaller private company on a regional scale) by simply typing in similar product offerings in the Google search followed by the city. Make sure you know their competitor's vision, products, culture, and how they are differentiated against their competition (and if they're not, how they could be)

29 :: What is your biggest regret to date and why?

Describe honestly the regretful action / situation you were in but then discuss how you proactively fixed / improved it and how that helped you to improve as a person/worker.

30 :: What is your biggest fear?

Don't try to sugarcoat the answer by listing something ambitious as a fear, unless you truly mean it (for example: I fear being a great leader) - Share your real fears but discuss how you would overcome them.