Director of Marketing Interview Preparation Guide
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78 Director of Marketing Questions and Answers:

1 :: You notice there are too many non productive internal meetings being held, what do you do?

Reach out to your boss and let him know that first you value his leadership and organization but that you are being overwhelmed with the amount of non productive internal meetings.

2 :: Explain what are your strengths As Director of Marketing?

Bad Answer: Candidate is unprepared for question or only gives generic answers.

This is the most common job interview question - everybody should be expecting it. If they don't seem prepared, or give a fairly stock answer, it's probably a bad sign.

Good answer: The consensus is to go for quality, not quantity here. Candidates should give a short list of strengths, and back each one up with examples that illustrate the strength. Also, they should explain how these strengths will be useful in the job you’re applying for, and use this question to say something interesting about themselves.

3 :: Describe your work ethic?

While discussing this, be sure to stress specific examples of what you bring to the company. Good qualities include resolve to fulfill job responsibilities, optimism, and a desire to be as efficient as possible while at work.

4 :: What is your biggest weakness As Director of Marketing?

No one likes to answer this question because it requires a very delicate balance. You simply can’t lie and say you don’t have one; you can’t trick the interviewer by offering up a personal weakness As Director of Marketing that is really a strength (“Sometimes, I work too much and don’t maintain a work-life balance.”); and you shouldn’t be so honest that you throw yourself under the bus (“I’m not a morning person so I’m working on getting to the office on time.”)

5 :: Top 11 Interview Questions to Ask when Emotional Intelligence Matters As Director of Marketing:

Emotional intelligence, or EQ, has come into vogue as a good trait to hire for.

EQ is the ability to use emotional information to guide thinking and behavior, to recognize other people's emotions and your own, and to discriminate between different feelings and label them appropriately.

EQ is considered essential to help teams function well. Here are some of the top questions for help you get an idea of how candidates perceive their emotions and those of others.

1. If you started a company today, what would its top values be?

2. Who inspires you? Why?

3. How could you create more balance in your life?

4. What makes you angry?

5. How do you have fun?

6. How good are you at asking for help?

7. How did you deal with a bad day?

8. What's something you're really proud of? Why?

9. Tell me about a time when your mood altered your performance (positively or negatively).

10. Has there ever been a time when you felt you needed to change your behavior at work? How did you do it?

11. Did you create friendships that lasted while working at a previous job?

6 :: Explain what are your weaknesses As Director of Marketing?

Red flags: This is the peanut butter to the previous question’s jelly. Again, everyone should expect it, so it's a bad sign if someone seems totally unprepared, or gives a stock answer like, "I'm a perfectionist." Also, of course, candidates crazy enough to blurt out some horrible personality trait should go in the red flagged pile.

Good answer: Candidates should talk about a real weakness they've been working on improving. For instance, they're not good at public speaking, but they've been taking a course to help them improve. Or maybe they feel that they're easily distracted when working online, but have installed software that helps them stay on task. Answers like these show a desire for improvement, self awareness and discipline.

7 :: Why are you leaving last job?

Although this would seem like a simple question, it can easily become tricky. You shouldn’t mention salary being a factor at this point As Director of Marketing. If you’re currently employed, your response can focus on developing and expanding your career and even yourself. If you’re current employer is downsizing, remain positive and brief. If your employer fired you, prepare a solid reason. Under no circumstance should you discuss any drama or negativity, always remain positive.

9 :: How much are you willing to sacrifice to be successful at work As Director of Marketing?

With anything comes sacrifice. The questions is how much of it are you willing to sacrifice with regards to work life balance, stress, etc?

10 :: What is your dream job?

There is almost no good answer to this question, so don't be specific. If you tell the interviewer that the job you're applying for with his/her company is the perfect job you may loose credibility if you don't sound believable (which you probably won't if you're not telling the truth.) If you give the interviewer some other job the interviewer may get concerned that you'll get dissatisfied with the position if you're hired. Again, don't be specific. A good response could be, “A job where my work ethic and abilities are recognized and I can make a meaningful difference to the organization.”

11 :: Why do you want to leave your current company As Director of Marketing?

Bad Answer: Complaining about or blaming their former job, boss or colleagues. Also, having no good reason.

Good answer: One that focuses on the positives about why the job they're applying for offers them better learning or career opportunities, chances for advancement, aligns more closely to their long term goals, or is a better fit for them.

12 :: How does your present position differ from past ones?

Describe the difference with regards to responsibilities, culture, team, career opportunity, and the work itself.

13 :: If you felt like you were hitting the proverbial "wall" and getting burned out, what would you do to re-energize yourself?

Take a break to rest. Work in smaller increments of time to increase focus with breaks in between. Delegate tasks to those that are willing to help.

14 :: What's the last book you read?

Try to talk about a book related to the industry, for example, if you're applying for a role related to business, cite a business book.

15 :: What do you expect from this job As Director of Marketing?

Talk about the potential career development, your career aspirations, your work relationships and the learning you'll receive.

16 :: If you had enough money to retire would you?

Just be honest. If you would retire then say so. But since you can't retire, and the interviewer already knows this, simply answer that since you can't this is type of work you prefer doing. However, if you wouldn't retire if you had the money then explain why. Work is an important element of happiness for most people and many won't retire even when they can.

17 :: Describe a time when you put your needs aside to help a co-worker understand a task. How did you assist them? What was the result?

The key is to show that the mentoring of a co-worker was first a higher priority than the task you had at hand (remember, you want to show that you focus on highest priority tasks first). Then, describe in detail how you helped them not only complete the task but learn to do it on their own. You want to teach them HOW to fish and not to simply fish for them.

18 :: What kind of work interests you the least As Director of Marketing?

What bores you? What fails to challenge you? What fails to excite you?

19 :: What is your greatest achievement outside of work As Director of Marketing?

This is a great opportunity for you to discuss how you've given back to the community, how you've achieved in a competitive extracurricular activity (think sports or clubs), how you've mentored others, and so forth.

20 :: Why do you think you'll do well at this job?

Provide several reasons including skills, experience and interest. If you can show how you've been successful in a similar career field or job position that will go along way to helping the interviewer believe you'll also be successful at this new job.

21 :: Tell us something about yourself?

Bad Answer: Candidates who ramble on about themselves without regard for information that will actually help the interviewer make a decision, or candidates who actually provide information showing they are unfit for the job.

Good answer: An answer that gives the interviewer a glimpse of the candidate's personality, without veering away from providing information that relates to the job. Answers should be positive, and not generic.

22 :: Why are you interested in working As Director of Marketing for [insert company name here]?

Bad Answer: They don't have a good reason, or provide a generic answer, "I think it represents a great opportunity."

Good answer: One that shows they've done research on the company, and are truly excited about specific things they can do at the job. This not only shows enthusiasm for the work and basic preparation skills, gives you clues about the cultural fit.

23 :: Tell me why do you want this job As Director of Marketing?

Bad Answer: No solid answer, answers that don't align with what the job actually offers, or uninspired answers that show your position is just another of the many jobs they're applying for.

Good answer: The candidate has clear reasons for wanting the job that show enthusiasm for the work and the position, and knowledge about the company and job.

24 :: Explain yourself in one line?

When you respond, keep in mind the type of position you are interviewing for like Director of Marketing based job, the company culture, and the work environment. Your answer should help show the interviewer why you’re a match for the job and for the company.
Sample answers are:
☛ I’m a people person. I really enjoy meeting and working with a lot of different people.
☛ I’m a perfectionist. I pay attention to all the details, and like to be sure that everything is just right.
☛ I’m a creative thinker. I like to explore alternative solutions to problems and have an open mind about what will work best.
☛ I’m efficient and highly organized. This enables me to be as productive as possible on the job.
☛ I enjoy solving problems, troubleshooting issues, and coming up with solutions in a timely manner.

25 :: How do you rate yourself in computer skills? Please describe the programs and software that you can use well?

Ideally you want to able to type quickly, have the ability to effectively use Microsoft Office, and more importantly be able to quickly adapt to computer / technology skills. More and more it's become an integral part of work. If the job doesn't require technology skills - then this question shouldn't be asked!

26 :: Explain me what do you know about our company?

Bad Answer: They don't know much about the company. If a candidate is serious and enthusiastic, they should have done some basic research.

Good answer: An answer that shows they've really done their homework and know what the company does, any important current events that involve the company, and the work culture.

27 :: How do you feel about taking on repetitive tasks As Director of Marketing?

This answer depends on whether or not the job has a lot of repetitive tasks with no variation. If it does, then you would need to be okay with the idea of doing the same task over and over again. If you feel you can offer more than repetitive work, then describe how you would be able to do so.

28 :: How do you feel about taking no for an answer?

It's good to be persistent, but not overbearing. Everyone will face rejection at some point in their life, so at some point you'll have to take no for an answer but then learn why you were turned down.

29 :: How many tennis balls can you fit into a limousine? 1,000? 10,000? 100,000? Seriously?

Well, seriously, you might get asked brainteaser questions like these, especially in quantitative jobs. But remember that the interviewer doesn’t necessarily want an exact number—he wants to make sure that you understand what’s being asked of you, and that you can set into motion a systematic and logical way to respond. So, just take a deep breath, and start thinking through the math. (Yes, it’s OK to ask for a pen and paper!)

30 :: What are three positive character traits you don't have?

List three attributes that you aspire to attain / build in the next few years - and then explain how you would develop those.