Mass Communication Interview Preparation Guide
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Mass Communication Interview Questions and Answers will guide us now that Mass communication describe the academic study of the various means by which individuals and entities relay information through mass media to large segments of the population at the same time. It is usually understood to relate to newspaper and magazine publishing, radio, television and film, as these are used both for disseminating news and for advertising. Get Mass Communication Job by reading this Interview Guide

14 Mass Communication Questions and Answers:

1 :: What is Mass communication?

Mass communication
Mass Media

Communication - It refers to a message which has been originated from a source /sender who send or rather encodes the data which is then received by and decoded by the target/receiver. In simple words it is the process by which humans send and receive information amongst each other.

Mass communication - Refers to the message sent by a person or a group to a large anonymous audience through a specialized medium or a transmitting device.

Mass Media - Refers to a particular specialized part of the media which is designed to reach a fairly large number of target audiences. Mass media in other words is the medium by which mass communication takes place.

Culture- Refers to the totality of socially transmitted behavior patterns, arts, beliefs, institutions, and all other products of human work and thought.
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2 :: What are the various media used for mass communication?

► Print-Newspapers and magazines
► Audio visual- television, radio, films
► Mobile phones
► Video games
► Internet media- Blogs, Message boards, Personal web pages, Pod casts, Video hosting services, social networking sites.
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3 :: What are the various elements of mass communication?

The elements of mass communication are:

► Public who has to be communicated with
► Media(Medium) which is the means of communication
► Message because of which the process has been created
► Sender of the message
► Marketing, advertising, Public relations extra can be termed as the sub elements of mass communication.
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4 :: What is the importance of mass communication for a company?

A company is usually engaged in the process of creating and then selling products or services to earn profits. But this can only be achieved when mass production and then mass distribution accompanied by mass consumption by the public in general takes place. So in simple terms mass communication helps the company to communicate on a large level with large chunk of public to induce them to consume the product.
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5 :: Explain the differences between mass communication and personal communication?

The most basic difference between mass communication and personal communication is the size of the audience and the source of the message. By which we mean that in personal communication the sender as well as the receiver is a person while in mass communication the sender as well as the receiver maybe a person ,a group or a huge chunk of population of a country.

The other important difference between them is the reason why the message actually originated and the conditions under which it is been communicated. For instance in personal communication the expression of certain emotions could be a reason while in mass communication it might be to induce the audience of the message to buy or try a product or service.

The tools or rather the medium in both are also different, mass communication will have print, audio visual, internet etc. but personal communication will have mobile, mail or internet as a tool to communicate.
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