Marketing Question: Download Questions PDF
If a firm were to bid to do a "turnkey" operation where they would choose a building site, designing a cement factory to build the plant, hire construction crews, assemble materials and equipment to run the new factory, and turn over the finished factory ready to operate to the owners, the firm would be using which of the following?
Answer:
* a) Core process products selling
* b) Design products selling
* c) Reciprocal selling
* d) Systems selling
Answer d
* b) Design products selling
* c) Reciprocal selling
* d) Systems selling
Answer d
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