Marketing Question:
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_______________ is a strategy of using a successful brand name to launch a new or modified product in a new category.

Answer:

* a) Duo-branding
* b) Line extension
* c) Brand extension
* d) Multi-branding

Answer c

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When a company reviews sales, costs, and profit projections for a new product to find out whether these factors satisfy the company s objectives. They are in which of the following, new process of development stages?The fact that services cannot be stored for later use or sale is evidence of their: