Marketing Question:
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A ________________ is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels.

Answer:

* a) Push strategy
* b) Pull strategy
* c) Blocking strategy
* d) Integrated strategy

Answer a

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___________________ is the practice of adopting policies and developing strategies that both sustain the environment and produce profits for the company.Consumer goods with unique characteristics or brand identification often requiring a special purchase effort are called: