Marketing Question:
Download Job Interview Questions and Answers PDF
The __________________ is a person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exerts influence on others.
Answer:
* a) Facilitator
* b) Referent actor
* c) Opinion leader
* d) Social role player
Answer c
* b) Referent actor
* c) Opinion leader
* d) Social role player
Answer c
Download Marketing Interview Questions And Answers
PDF