Marketing Question:
Download Questions PDF

Which of the following promotional budget methods wrongly views sales as the cause of promotion rather than as the result?

Answer:

* a) Affordable method
* b) Percentage-of-Sales method
* c) Competitive-parity method
* d) Objective-and-task method

Answer b

Download Marketing Interview Questions And Answers PDF

Previous QuestionNext Question
The stage is the product life cycle that focuses on expanding market and creating product awareness and trial is the:If the field sales force has been supplied with new leads (via the telephone) that have been qualified, they have probably been assisted by: