Strategic Marketing Question: Download Questions PDF
When a company acquires a supplier through an acquisition strategy, this is referred to as:
Answers:
Answer #11. Backward integration
2. Forward integration
3. Vertical marketing system
4. Horizontal integration
Answer: Forward integration
2. Forward integration
3. Vertical marketing system
4. Horizontal integration
Answer: Forward integration
Answer #2Backward Integration
It is a supplier ,Not the supply chain or distribution integration.
It is a supplier ,Not the supply chain or distribution integration.
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