Competitive Marketing Strategy Question:
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What is competitor myopia?

Answer:

1. Company is focused only on the one major competitor.
2. Company is too focused on the major competitors.
3. Immediate competition blinds a company to latent competitors who can destroy the old ways of doing business.
4. All of the above
5. None of the above

Answer: Immediate competition blinds a company to latent competitors who can destroy the old ways of doing business.

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