Customer Experience Question: Download Questions PDF
What does customer experience mean to you? Why do you think it is important?
First and foremost, the customer experience is a strategic issue. To succeed online, a company *must* make the customer experience the cornerstone of its Web strategy. Without a good customer experience, no amount of advertising, "brand-building," or high-tech gadgetry will save the company from failure. If it's not good for customers, they're going to leave forever. Period, end of story. It's not that complicated.
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