Search Engine Marketing (SEM) Question: Download Questions PDF
What does a search engine optimization campaign involve?
Answer:
There are 3 essential components of a search engine campaign:
1.
Text component. A web site must contain the words that your target audience is typing into search queries.
2.
Link component. Placing keywords on a web page is useless if the search engines do not have a means to index that text. Therefore, your site design must be "spider friendly."
3. Popularity component. All of the major search engines measure popularity. Therefore, before beginning a search engine campaign, we often have a corresponding directory submission and link development campaign as well to assist with popularity.
A successful, long-term SEO campaign is not possible unless all 3 of these components are addressed.
After all of these elements are in place on a web site, we submit to the major search engines in a non-spam manner.
1.
Text component. A web site must contain the words that your target audience is typing into search queries.
2.
Link component. Placing keywords on a web page is useless if the search engines do not have a means to index that text. Therefore, your site design must be "spider friendly."
3. Popularity component. All of the major search engines measure popularity. Therefore, before beginning a search engine campaign, we often have a corresponding directory submission and link development campaign as well to assist with popularity.
A successful, long-term SEO campaign is not possible unless all 3 of these components are addressed.
After all of these elements are in place on a web site, we submit to the major search engines in a non-spam manner.
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