Marketing-Competitive Strategy Question: Download Questions PDF
The ACME Company sets its marketing budget by estimating the market leader s marketing spends. This approach to setting a budget is called:
Answer:
1. Percent of sales method
2. Marginal approach
3. Comparative parity method
4. Objective and task method
Answer: Comparative parity method
2. Marginal approach
3. Comparative parity method
4. Objective and task method
Answer: Comparative parity method
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