Broadcast Journalist Question:
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Tell us how could our publication be improved?

Answer:

If you haven't done your research it will quickly show! Don't attempt to blag it. Come up with some intelligent suggestions that are realistic. For instance, what sections could be more in-depth? What do rival publications do well? And if you're feeling really confident, what about its business model - should it charge for content or extend to new medias? Remember not to come across as too opinionated as chances are they would have thought about most of your ideas before. Your delivery should be open, and suggested ideas factual. For example, if you know of a public opinion on the publication you could suggest ways in which to sway the image it if needed by writing more about a certain subject. Be aware that your interviewer will be responsible for much of the content or direction of the publication so don't be too personal in your criticism.

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