Television News Anchor Question:

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This is one of the most common job interview questions. If you’re interviewing for a role that might be relatively ‘standard’ across many other companies, it’s actually a very good question — so it's a good idea to have a ready answer. It also is a test to see how much you understand about the larger context and employer, itself.

Think about the interviewer's perspective and about the company goals. This is a time to show that you understand the company’s mission, its values or something about its culture. Remember, you want to make the interviewer feel good about where he or she works and make them believe you really want to join them.