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Suppose if I have heard about marketing, competition for business, "beauty contests" and the like. How has this changed in the past few years?

Answer:

Is the ability to market important to hiring or promotion decisions? What does the firm do to train younger lawyers to develop business? This is new and important territory for everyone in the profession. Showing that you are aware that young lawyers can't just do great legal work, that they need to be involved in bringing in and keeping clients, will be gratifying to many partners.

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