Competitive Marketing Strategy Question:
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Retail and wholesale markets take a far more rational approach to price interpretation than do consumer groups. Intermediaries must look in which two directions when deciding what price they can charge-

► 1) The banks
► 2) The manufacturers
► 3) The environment
► 4) The consumers
► 5) The authorities

Answer:

1. 2, 3
2. 4, 5
3. 1, 2
4. 2, 4
5. 3, 4

Answer: 2, 4

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Price sensitivity can be a meaningful way of doing which of the following between groups of customers.Marketers would use which pricing strategy to overcome a competitor that they felt did not have sufficient resources to sustain a price war.