Advertising Question:
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My company offers a money-back guarantee. Very few people have ever asked for their money back. Must we still have proof to support our advertising claims?

Answer:

Yes. Offering a money-back guarantee is not a substitute for substantiation. Advertisers still must have proof to support their claims.

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What kind of advertising claims does the FTC focus on?What kind of evidence must a company have to support the claims in its ads?