Marketing-Competitive Strategy Question:
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Introducing new products to existing markets is an example of which of the following


1. Concentric diversification
2. Horizontal diversification
3. Conglomerate diversification
4. Vertical diversification

Answer: Horizontal diversification

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What is the statement of the organization s purpose?The ACME Company sets its marketing budget by estimating the market leader s marketing spends. This approach to setting a budget is called: