Competitive Marketing Strategy Question:
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Improving productivity means squeezing more profits out of the same volume of sales. Which of the following are not specifically productivity enhancing tactics?

Answer:

1. Win customer loyalty by implementing customer-relationship management programs.
2. Reduce fixed costs, especially wages, through outsourcing.
3. Reduce variable costs through lean production mechanisms of Total Quality Management (TQM).
4. Reduce capital cost by implementing JIT and improving stock-holding and work in progress inventory levels.

Answer: Win customer loyalty by implementing customer-relationship management programs

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Which of the following strategies could a market leader implement to maintain its commanding leadership position?Defense strategies are utilized by market leaders against their attackers. When competitors attack the market leaders weaknesses, such as Japanese care manufacturers entering the USA market with smaller and cheaper cars, this is referred to as what type of defense strategy?