Marketing Question:
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If Toyota describes one of its cars of the future as being "a moderately priced subcompact designed as a second family car to be used around town; the car is ideal for running errands and visiting friends," then the company has just stated a potential new product in terms of a(n):

Answer:

* a) Product idea
* b) Product image
* c) Product concept
* d) Product feature

Answer c

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All of the following are criticisms leveled against marketing by critics except:The primary reason that many companies work to become the "low-cost producers" in their industry is because: