Marketing Officer Question:
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Explain me about a successful marketing campaign you recently worked on. What was your contribution?

Answer:

Share information but be careful of maintaining company confidentiality.

☛ Focus on a campaign that relates to the job you are interviewing for
☛ Highlight supporting metrics such as increase in sales, ROI, customer acquisition rate, leads
☛ Focus on the specifics of why the campaign succeeded and quantify your personal contribution

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Explain me with example of a marketing campaign that did not work out as you had planned and how you handled the situation?Tell us how have you delivered against targets over the last 6 months?