Marketing Question:
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Even though buying roles in the family change constantly, the ___________ has traditionally been the main purchasing agent for the family.

Answer:

* a) Wife
* b) Husband
* c) Teenage children
* d) Grandparent

Answer a

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Consumer goods with unique characteristics or brand identification often requiring a special purchase effort are called:a(n) _______________________ is a retail store that carries a narrow product line with a deep assortment within that line.