Strategic Marketing Question: Download Questions PDF
American Express is creating new products in mobile communications, travel products and health care. What kind of diversification strategy are they using?
Answer:
1. Forward integration
2. Concentric diversification
3. Conglomerate diversification
4. Backward integration
Answer: Conglomerate diversification
2. Concentric diversification
3. Conglomerate diversification
4. Backward integration
Answer: Conglomerate diversification
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