Strategic Marketing Question:
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American Express is creating new products in mobile communications, travel products and health care. What kind of diversification strategy are they using?

Answer:

1. Forward integration
2. Concentric diversification
3. Conglomerate diversification
4. Backward integration

Answer: Conglomerate diversification

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The marginal method of sales forecasting involves:John Lusty is an intermediary providing a channel to supermarkets and caterers for overseas producers. What kind of export strategy are they facilitating for the overseas producers?