Marketing Question:

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A companys compensation plan should reflect its overall marketing strategy. For example, if the overall strategy is to grow rapidly and gain market share, the compensation plan should reward:

Marketing Interview Question
Marketing Interview Question

Answer:

* a) Loyalty and perseverance
* b) Spot selling and old product rejuvenation
* c) High sales performance and encourage capturing new accounts
* d) High pressure situations and competitive reaction

Answer c

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_________________ is the step in the selling process in which the salesperson learns as much as possible about a prospective customer before making a sales call.Traditionally, companies have defined their businesses in product terms or in technological terms. However, mission statements should be all of the following except: