Marketing Question:
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A company faces several major decisions in international marketing. The first of these decisions is often:

Answer:

* a) Deciding whether to go international
* b) Looking at the global marketing environment
* c) Deciding which markets to enter
* d) Deciding how to enter markets

Answer b

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Catalog marketing is big business in the United States. The average household receives ______________ catalogs per year.A ____________________ is the way consumers perceive an actual or potential product.