Strategic Marketing Question:
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ACME Company sets its advertising budget by only spending up to the point where any further spending would not generate enough extra business to justify the outlay. What approach is it using to setting the budget?

Answer:

1. Marginal approach
2. Comparative parity method
3. Objective method
4. Task method
5. All-you-can-afford method

Answer: Marginal approach

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Marketing planning occurs at which of the following company levels-To develop its market segments, West Coast Fish planned sales visits to the top 25 hotels and restaurants in Ireland. Where would this appear in a marketing plan?