Strategic Marketing Question: Download Questions PDF
ACME Company sets its advertising budget by only spending up to the point where any further spending would not generate enough extra business to justify the outlay. What approach is it using to setting the budget?
Answer:
1. Marginal approach
2. Comparative parity method
3. Objective method
4. Task method
5. All-you-can-afford method
Answer: Marginal approach
2. Comparative parity method
3. Objective method
4. Task method
5. All-you-can-afford method
Answer: Marginal approach
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