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How do I select a Web Site Hosting Company?


Once you've decided to get your business online, you need a web site that is accessible to the general internet public. This means that you need web pages on a computer that is connected to the internet which can "host" your domain, hold your pages, and have the proper programs for feeding the public your information 24 hours a day.

This is what web hosting companies do and selecting the right host is important because you can waste valuable time and if you don't get it right your customers may have problems accessing to your domain. With this simple overview you can avoid many of the pitfalls and make finding reliable web site hosting companies a more straightforward process.

First let's look at our web hosting choices

Free Web Site Hosting Companies:

  • Often requires displaying of some of the host company's advertising
  • Might not allow your own domain name
  • Usually allows little space and the amount of data you can display in a given month
  • Typically does not include your own IP (needed for secure certificates)
  • Little to no support
  • Usually geared to up-sell into higher priced hosing
  • Best for personal pages and some club or casual sites

    See our "About free web site hosting services" page for more information.

Discount or Budget Web Site Hosting Companies:

  • Usually free setup and very low cost monthly fees
  • Usually makes offers of the same type of features as full service web hosts
  • Usually geared toward up-selling or marketing other items to site owners
  • Usually limited space and transfer allowances

Full Service Web Site Hosting Companies:

  • Competitively priced within group
  • Full time support (24/7) either via phone or live web chat or both
  • Tools for managing site such as creating email accounts, statistics, file management
  • Additional applications like calendars, message boards, and shopping carts
  • Usually clearly defined packages designed around tools, support, space and transfer requirements

Why Select A Full Service Web Site Hosting Company?

The answer to that question is clearer when you think in terms of a successful business... both yours and the web hosting company's. Budget and free hosting companies are in the business of marketing upgrades or other items either to you or to your customers. Free hosting companies rarely allow the professional image you will need to establish credibility with your customers and their support rarely, if ever, come close to their claims. Even though there are good uses for free and discount services (like personal hobby sites), if you are looking for the lowest costs you should be sure to have the lowest expectations. As a business owner you may end up frustrated and spending more money to hire your own contract support.

Budget Web Hosting Company Longevity

We recently reviewed budget sites that were promoted on one of the popular web host bulletin boards. These sites were promoted in August 2002. Nearly half of them are currently not available. We consider our sites too important to trust to a company that is web site hosting as a loss leader.

Some budget and free web site hosting companies promote special features such as unlimited bandwidth. Be wary of any hosting company that promotes unlimited bandwidth. Bandwidth is the amount of data that gets transmited to browsers ( web pages, graphics, audio, etc ) and bandwidth costs the web hosting company money. Ask them if you will need to upgrade if you have 10 gigabytes of transfer.

Full Service Web Hosting Companies

Which brings us to full service web hosting companies. Full service web hosting companies are so competitively priced these days that there is not much reason for serious businesses to ever consider the budget hosts. We recommend that you start right out with a professional host that focuses their business on satisfying your needs rather than having you go through the lengthy learning process of transferring from one host to another. Merchants not willing to invest a little time and money to get things right may be better served by staying within the bounds of their "brick and mortar" real world storefront.

Business owners need stability in their hosting. Switching web hosting companies is not the end of the world but it is also not something you want to have to do. We want to find a hosting company whose primary business is web hosting and doesn't just host web sites to lead people into other avenues of their business. We want stability in a web hosting company so that we can focus on making our site a success.

Picking the right web site hosting company:

Since OurShop.com is geared toward answering questions for "merchants", we will focus on professional full service web hosts. This still leaves us with a mind boggling number of choices.

What to look for in a web site hosting company:

  • Operating System and Program Language Capabilities - Most web site hosting companies allow front page on either a unix or windows based system but if you need .ASP files you will need to be on a windows based server. Likewise, some windows packages may not allow programming languages such as Perl. Many companies provide both windows and unix based hosting though their package rates may differ.
  • Full Management tools including email setup, file management, web based security (to password protect areas of your site), FTP support (to transfer files), and online page creation. See if the web hosting company includes an online demo of their web site manager tool.
  • Additional applications that can easily be added to your web site, like bulletin boards, shopping carts, calendars, and banner management
  • Fast connections to the internet (T3 connections or better) so the public can get to your pages quickly. T3 would be acceptable with small hosting companies though OC-x is preferable.
  • Competitive pricing - Todays hosting environment is very competitive but be sure to select a company that can sustain itself. Be sure to review available add-on costs looking for items that you expected to be included in the basic pricing. We've had the most success with web hosting companies that have straightforward pricing. Hosting with a company that has additional price add-ons can end up costing us much more than the price we expected.
  • Physical location of the servers. Are the servers in the same country as your customers? Is the location prone to natural disasters or political instability? Are there any other factors that are involved with that particular location?
  • Excellent support and reliability. Some hosting companies actually *do* know that they make their money by keeping their web site hosting costomers happy and well supported. Find out how their support works, the reliability of their servers, whether or not they are the actual hosting company or if they are reselling someone elses services. Do they have a disaster plan?

The first 6 items can be done by checking the web hosts information pages and testing their online demos of applications. The last, however, is a little more difficult but you can do some testing by finding the support number on the company's pages and giving it a call to see how prompt the response is. You can be straightforward and tell them you are a potential customer and are testing their support availability. You may even have some questions that you can ask.

Though support and reliability of web site hosting companies is last on our list, we've found that most sites moving from one hosting company to another are based on dissatisfaction with support (typically unanswered questions and recurring or unresolved issues). It is very important to be reasonably comfortable with the level of support and competence you expect from your prospective hosting copmany.

One of the best ways to find a good web site hosting company is to talk to people you know (vendor/customer relationships, friends, etc) that have web sites and ask them about their experiences with their current web hosting services. You should be able to get candid, reliable responses.

And finally, we've put together a list of web site hosting companies that we are familiar with and comfortable with the level of support they provide. These web site hosting service providers can help you through every step of getting your e-commerce web site online. Click here for our recommendations.


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