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Once you've
decided to get your business online, you need a web site that is
accessible to the general internet public. This means that you
need web pages on a computer that is connected to the internet
which can "host" your domain, hold your pages, and have the
proper programs for feeding the public your information 24 hours
a day.
This is
what web hosting companies do and selecting the right host is
important because you can waste valuable time and if you
don't get it right your customers may have problems
accessing to your domain. With this simple overview you can
avoid many of the pitfalls and make finding reliable web site
hosting companies a more straightforward process.
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First let's look at our web hosting choices
Free
Web Site Hosting Companies:
- Often requires displaying of some of the host company's
advertising
- Might not allow your own domain name
- Usually allows little space and the amount of data you
can display in a given month
- Typically does not include your own IP (needed for
secure certificates)
- Little to no support
- Usually geared to up-sell into higher priced hosing
- Best for personal pages and some club or casual sites
See our "About
free web site hosting services" page for more
information.
Discount
or Budget Web Site Hosting Companies:
- Usually free setup and very low cost monthly fees
- Usually makes offers of the same type of features as
full service web hosts
- Usually geared toward up-selling or marketing other
items to site owners
- Usually limited space and transfer allowances
Full
Service Web Site Hosting Companies:
- Competitively priced within group
- Full time support (24/7) either via phone or live web
chat or both
- Tools for managing site such as creating email accounts,
statistics, file management
- Additional applications like calendars, message boards,
and shopping carts
- Usually clearly defined packages designed around tools,
support, space and transfer requirements
Why Select A Full Service Web Site Hosting Company?
The answer to that question is clearer when you think in
terms of a successful business... both yours and the web
hosting company's. Budget and free hosting companies are in the
business of marketing upgrades or other items either to you or
to your customers. Free hosting companies rarely allow the
professional image you will need to establish credibility with
your customers and their support rarely, if ever, come
close to their claims. Even though there are good uses for free
and discount services (like personal hobby sites), if you are
looking for the lowest costs you should be sure to have the
lowest expectations. As a business owner you may end up
frustrated and spending more money to hire your own contract
support.
Budget Web Hosting Company Longevity
We recently reviewed budget sites that were promoted on one of
the popular web host bulletin boards. These sites were promoted
in August 2002. Nearly half of them are currently not available.
We consider our sites too important to trust to a company that
is web site hosting as a loss leader.
Some budget and free web site hosting companies promote
special features such as unlimited bandwidth. Be
wary of any hosting company that promotes unlimited bandwidth.
Bandwidth is the amount of data that gets transmited to browsers
( web pages, graphics, audio, etc ) and bandwidth costs the web
hosting company money. Ask them if you will need to upgrade if
you have 10 gigabytes of transfer.
Full Service Web Hosting Companies
Which brings us to full service web hosting companies. Full
service web hosting companies are so competitively priced these
days that there is not much reason for serious businesses to
ever consider the budget hosts. We recommend that you start
right out with a professional host that focuses their business
on satisfying your needs rather than having you go through the
lengthy learning process of transferring from one host to
another. Merchants not willing to invest a little time and money
to get things right may be better served by staying within the
bounds of their "brick and mortar" real world storefront.
Business owners need stability in their hosting. Switching
web hosting companies is not the end of the world but it
is also not something you want to have to do. We want to find a
hosting company whose primary business is web hosting and
doesn't just host web sites to lead people into other avenues of
their business. We want stability in a web hosting company so
that we can focus on making our site a success.
Picking
the right web site hosting company:
Since
OurShop.com is geared toward answering questions for
"merchants", we will focus on professional full service web
hosts. This still leaves us with a mind boggling number of
choices.
What to look for in a web site hosting company:
- Operating System and
Program Language Capabilities - Most web site
hosting companies allow front page on either a unix or
windows based system but if you need .ASP files you will
need to be on a windows based server. Likewise, some windows
packages may not allow programming languages such as Perl.
Many companies provide both windows and unix based hosting
though their package rates may differ.
- Full Management tools
including email setup, file management, web based security
(to password protect areas of your site), FTP support (to
transfer files), and online page creation. See if the web
hosting company includes an online demo of their web site
manager tool.
- Additional
applications that can easily be added to your web
site, like bulletin boards, shopping carts, calendars, and
banner management
- Fast connections
to the internet (T3 connections or better) so the public can
get to your pages quickly. T3 would be acceptable with small
hosting companies though OC-x is preferable.
- Competitive pricing
- Todays hosting environment is very competitive but be sure
to select a company that can sustain itself. Be sure to
review available add-on costs looking for items that you
expected to be included in the basic pricing. We've had the
most success with web hosting companies that have
straightforward pricing. Hosting with a company that has
additional price add-ons can end up costing us much more
than the price we expected.
- Physical location of
the servers. Are the servers in the same country as
your customers? Is the location prone to natural disasters
or political instability? Are there any other factors that
are involved with that particular location?
- Excellent support and reliability. Some
hosting companies actually *do* know that they make their
money by keeping their web site hosting costomers happy and
well supported. Find out how their support works, the
reliability of their servers, whether or not they are the
actual hosting company or if they are reselling someone
elses services. Do they have a disaster plan?
The first
6 items can be done by checking the web hosts information pages
and testing their online demos of applications. The last,
however, is a little more difficult but you can do some testing
by finding the support number on the company's pages and giving
it a call to see how prompt the response is. You can be
straightforward and tell them you are a potential customer and
are testing their support availability. You may even have some
questions that you can ask.
Though
support and reliability of web site hosting companies is last on
our list, we've found that most sites moving from one hosting
company to another are based on dissatisfaction with support
(typically unanswered questions and recurring or unresolved
issues). It is very important to be reasonably comfortable with
the level of support and competence you expect from your
prospective hosting copmany.
One
of the best ways to find a good web site hosting company is to
talk to people you know (vendor/customer relationships, friends,
etc) that have web sites and ask them about their experiences
with their current web hosting services. You should be able to
get candid, reliable responses.
And
finally, we've put together a list of web site hosting companies
that we are familiar with and comfortable with the level of
support they provide. These web site hosting service providers
can help you through every step of getting your e-commerce web
site online. Click
here for our
recommendations. |