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- Registered: 2015-02-02
- Posts: 48
What is mean by marketing!
The science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit.
Marketing identifies unfulfilled needs and desires. It defines, measures and quantifies the size of the identified market and the profit potential. It pinpoints which segments the company is capable of serving best and it designs and promotes the appropriate products and services.
Marketing techniques include choosing target markets through market analysis and market segmentation, as well as understanding consumer behavior and advertising of a product. From a societal point of view, marketing is the link between a society's material requirements and its economic patterns of response.
Marketing satisfies these needs and wants through exchange processes and building long-term relationships. Marketing is based on thinking about the business in terms of customer needs and their satisfaction.
Last edited by attique (2015-02-05 10:47:05)
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